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377 active e-commerce companies from all over Estonia!

The Estonian E-Commerce Association is an umbrella organization that was established in 2008 and whose members work together to solve problems occurring in e-commerce and share their achievements.

The association unites Estonian e-commerce businesses and is the promoter and competence centre in its field. We assist our members, in case of need consumers and the public sector. We keep our finger on the pulse of Internet-based business and look to its well-being according to best practice, high quality standards and fair legislation. Today the Estonian E-Commerce Association has 377 active members from all over Estonia. Since 2016 the association has been a member of the European umbrella organisation Ecommerce Europe.

Our mission is supported by the following actions:

  • promoting e-commerce in Estonia
  • awarding the “Secure Shopping” trust mark
  • representing members’ interests in the civil service and law-making
  • conducting surveys for e-commerce businesses and consumers
  • organising an annual e-commerce conference and training
  • initiation and promoting of the “E-Monday” tradition
  • selection of the “E-Act” award winner and recognition of e-commerce achievements
  • organising free monthly morning seminars for members
  • helping to create contacts.


One of our biggest initiatives is E-Monday –  24h shopping day on the second Monday in May and November! In 2019 E-Monday has the 10th anniversary in Estonia. More than 200 different e-shops participate and will make the best selling day of the year- it means over 30 000 orders and 2 million EUR turnover. More than 60 000 unique e-shoppers visit the campaign page within 24 hours. We also run a large media campaign and visibility for consumers.

Do You want to participate in Estonian E-Monday campaign?

Find Estonian E-Monday registration page and more information here: www.e-smaspaev.ee


The Estonian E-Commerce Association is for you if you:

  • need advice and help on e-commerce matters
  • want to obtain the “Secure Shopping” trust mark
  • want to take part in FREE morning seminars 10 x per year
  • want to keep up to date with news in the field
  • want to take part in the association´s conference and training events at a 40% discount
  • want to communicate and exchange experience with other e-commerce businesses at different gatherings
  • want to take part in the E-Monday campaign, which is held in May and November, for FREE
  • need advice on communicating with the civil service or institutions
  • are interested in achieving fair competition and a transparent business environment online and want to be part of a professional association.

All companies who have an e-store and/or a business interest in Estonia and to whom e-commerce is an important part of their business and whose activity is related to e-commerce can apply to join the Estonian E-Commerce Association.

We ask that you fill in a membership application.

Membership is decided by the management within 30 days of receiving an application.

The membership fee for simple members and individual members is 350 euros per year. The membership fee for supporting members is 700 euros per year. The joining fee is 50 euros. If the member has two or more domains that are added, the fee for each subsequent domain for simple members and individual members is 175 euros per year and for supporting members is 350 euros per year.

Estonian e-commerce in figures

  • There are over 5000 e-stores in Estonia
  • 98% of Estonians aged 16-74 use the Internet
  • More than 90% people of aged 16-74 have used e-commerce
  • The most popular types of goods bought online are: – travel and accommodation services; – concert, cinema and theatre tickets; – clothing and sports equipment
  • 85% of people using e-commerce bought their goods from Estonian sellers, 45% from the EU and 41% from other countries
  • In 2020 e-commerce turnover in Estonia was 1,43 billion euros
  • Proportion of e-commerce of total retail is 20%
  • we have about 600 parcel machines and Omniva owns the biggest market share, more than 57% of all parcels (delivered in machines)


For further information, feel free to contact:

CEO / tonu@e-kaubanduseliit.ee

Tõnu Väät

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